Professional Development Event – “Effectively Leveraging Brand Strength” with Dr. Ed Tauber
May 29 @ 6:00 pm - 8:00 pm
https://sacramento2030.crowdchange.co/48440
Story
We invite you to join us for an exclusive Professional Development Event hosted by the Active 20-30 Club Sacramento #1 in collaboration with Jesuit High School. This event is designed to provide valuable insights, foster meaningful connections, and support your personal and professional growth. Whether you’re looking to sharpen your skills, expand your network, or gain new perspectives, this is a great opportunity to engage with like-minded professionals in our community.
About the Speaker:
Dr. Ed Tauber is renowned as the father of Brand Extension. He coined the term “Brand Extension” and pioneered the first systematic method to research brand extensions, identifying ten types of brand extensions prevalent in the market today.
The numerous brand extensions he developed for major corporate clients generate over a billion dollars annually in sales, with many sustaining this level of success for more than 25 years.
Dr. Tauber was Senior VP for Saatchi in New York City, Research Director for Carnation Company in Los Angeles and Chairman and Professor of Marketing at the University of Southern California.
About the Active 20-30 Club
The Active 20-30 Club is a service organization for men and women ages 20-39 from all professions, dedicated to supporting children in the Greater Sacramento Area. We host General Fund events to raise money for our Benevolent Fund, which provides grants to local nonprofits and funds break-even Benevolent Fund events that directly benefit children.
What sets us apart is our hands-on involvement, in addition to fundraising, we organize special events where members actively engage with disadvantaged and disabled youth. This direct participation strengthens our connection with those we serve and creates a meaningful impact. 100% of funds raised go to charitable endeavors.